{"id":2275,"date":"2021-10-25T13:53:06","date_gmt":"2021-10-25T06:53:06","guid":{"rendered":"https:\/\/danieel.id\/?p=2275"},"modified":"2023-12-27T11:15:31","modified_gmt":"2023-12-27T04:15:31","slug":"10-reasons-to-choose-smemba-sbm-itb-for-the-mba-program","status":"publish","type":"post","link":"https:\/\/danieel.id\/en\/10-reasons-to-choose-smemba-sbm-itb-for-the-mba-program\/","title":{"rendered":"10 Reasons to Choose SMEMBA SBM ITB for The MBA Program"},"content":{"rendered":"

The MBA program ( Master of Business Administration ) has become a favorite lately, especially for young workers and entrepreneurs. This is mainly driven by the need to increase knowledge in business management, managerial skills, career development, and increased networks.<\/span><\/p>\n

For those of you who are looking for a suitable MBA program, the ” Strategic Marketing Executive MBA<\/span> ” (SMEMBA) program as a result of the collaboration between the School of Business and Management at the Bandung Institute of Technology (SBM-ITB) and the MarkPlus Institute can be one of the best options worth considering.\u00a0\u00a0\u00a0<\/span><\/p>\n

As an Alumni of this program (SMEMBA Batch 3, period 2019-2020), I summarize 10 Reasons why the SMEMBA SBM-ITB Program is the right choice to get an MBA<\/span><\/p>\n

This article is a kind of testimony that I dedicate to my beloved college SBM-ITB and a memory to remember the good times I was studying for my master’s degree.<\/span><\/p>\n

Note: My period of study was before the covid-19 pandemic (2019 to early 2020). Of course, some of the lecture methods described here will change according to the pandemic situation. Hopefully, the situation will improve so that face-to-face lectures can gradually be held again.\u00a0<\/span><\/em><\/p>\n

1. ITB’s Reputation<\/span><\/strong><\/h2>\n

\"logo-itb\"<\/p>\n

Who doesn’t know ITB? one of the best public universities in Indonesia, in the Q.S. World University Rankings (WUR) 2021 ranking, The university, founded in 1920, occupies the third position of the best university in Indonesia and the 67th position at the Asian level.<\/span><\/p>\n

Q.S. World University Rankings is a well-known site that annually releases the best universities in every country and world)<\/span><\/p>\n

Meanwhile, ITB’s ranking rose 18 levels at the world level, from 331 in the previous year to 313 this year.<\/span><\/p>\n

As part of ITB, of course, the standard and quality of lectures at SBM-ITB is guaranteed, and there is no need to doubt it.<\/span><\/p>\n

SBM-ITB was established in 2003, consisting of undergraduate, master (Master of Business Administration and Master of Science Management), and doctoral programs ( Doctor of Science in Management ).<\/span><\/p>\n

For the Jakarta Campus MBA Program, besides SMEMBA, SBM-ITB also has several other programs, including Business Leadership Executive MBA (BLEMBA), Sustainability Executive MBA, Energy Management Executive MBA, General Management MBA, and Entrepreneurship MBA.<\/span><\/p>\n

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2. Great Collaboration between SBM-ITB and MarkPlus Inc<\/span><\/strong><\/span><\/h2>\n

\"Kolaborasi<\/p>\n

The Strategic Marketing Executive MBA<\/span> (SMEMBA) program is a collaboration between SBM-ITB and MarkPlus Institute. This is the first and only MBA program in strategic marketing in Indonesia.\u00a0\u00a0\u00a0<\/span><\/p>\n

Starting in 2015, when this article was written, the SMEMBA program has reached its 5th batch (Batch 5).<\/span><\/p>\n

The collaboration between SBM-ITB, which in 2017 was named the best business school in Indonesia by Global Brands Magazine, and Markplus Inc as a leading marketing consultant in Indonesia resulted in an excellent MBA program.<\/span><\/p>\n

It combines the latest business concepts and theories from SBM ITB academics and its real-world application by experienced practitioners from MarkPlus.\u00a0\u00a0<\/span><\/p>\n

In 2018, SBM-ITB obtained international accreditation of ABEST21 ( The Alliance on Business Education and Scholarship for Tomorrow, a 21 st Century Organization ). Accreditation is valid for 5 years.<\/span><\/p>\n

ABEST21 is an international accreditation agency that was established in 2005 and is domiciled in Tokyo-Japan. Its members consist of 54 business schools from around the world.<\/span><\/p>\n

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SBM ITB Obtains AACSB Accreditation <\/p>\n

Source : www.itb.ac.id<\/a><\/figcaption><\/figure>\n

Quoted from the official website of ITB (https:\/\/www.itb.ac.id\/), in November 2021, SBM ITB, successfully obtained accreditation from The Association to Advance Collegiate Schools of Business<\/em> (AACSB).<\/span><\/p>\n

AACSB is an international accreditation agency specialized in business schools. The acquisition of accreditation was announced through an official release in Tampa, Florida, United States, Tuesday (11\/16\/2021).<\/span><\/p>\n

SBM ITB became one of the few schools, less than six percent<\/em>, business schools that managed to obtain accreditation from AACSB.<\/span><\/p>\n

Another added value is that as students, we also can participate in various marketing events organized by SBM-ITB and\u00a0 MarkPlus, such as the Asia Marketing Summit<\/em>, Marketing Discussion Forum<\/em>, Strategic Marketing Forum<\/em>, Leaders Forum and Alumni Talks<\/em>, etc.\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><\/p>\n

The opportunity to participate in various marketing events and establish relationships with many parties can also continue to be felt until I become an alumnus; I still regularly receive invitations both as participants and speakers at various events held by SBM-ITB and MarkPlus.\u00a0<\/span><\/p>\n

 <\/p>\n

3. The Lecture Method is not Dull. It Encourages Students to be Active in Learning<\/span><\/strong>.<\/span><\/h2>\n
\"Group
Group Presentation<\/figcaption><\/figure>\n

As the name implies, lectures in the executive class are held every Saturday-Sunday weekend, from 8 am to 6 pm. Usually made alternating between the week of courses and the exam week (mid-term exam or final exam).<\/span><\/p>\n

In this SMEMBA, the lecture method is made so that students play an active role. Instead of only hearing one-way explanations from the lecturer ( which sometimes makes us sleepy<\/em> \ud83d\ude42 ), we are encouraged to actively ask and answer questions from lecturers and analyze real cases in the business world.<\/span><\/p>\n

We analyze case studies relevant to the subject, have group discussions, and present the result in class.\u00a0<\/span><\/p>\n

This activity gets its own weight in the assessment component (usually 20-30%). Besides the lecturer, an admin is assigned to record which students are actively asking, answering questions, and\/or discussing in each class session.<\/span><\/p>\n

With this method, we are encouraged to be well prepared and active during the lecture. (of course, active means meaningful, not just nonsense question)<\/span><\/p>\n

Well, before going to class, read the theory and case studies first so that the lecturer doesn’t get dumbfounded when asked.<\/span><\/p>\n

Don’t expect to get an A if we just sit quietly and don’t talk, especially if it’s mixed with afternoon naps in class \ud83d\ude42\u00a0<\/span><\/p>\n

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4. Updating and Relevant Material<\/span><\/strong><\/h2>\n

\"Materi<\/p>\n

What do you study at SMEMBA? I’ll try to explain briefly, so you can get an idea,<\/span><\/p>\n

In this program, among others, we will learn:<\/span><\/p>\n